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CTE - Business and Marketing Pathway
The business and marketing pathway connects students to the fundamentals of efficient and productive business operations. Courses help students learn what it takes to own and operate a business as well as to create advertising campaigns in order to promote a business.
Courses in the Business and Marketing Pathway
Career and Technical Student Organization
A career and technical student organization (CTSO) is an extracurricular group for students in CTE pathways to further their knowledge and skills by participating in activities, events, and competitions. Students within the Business and Marketing program at Palmer Ridge High School have the opportunity to participate in DECA (Distributive Education Clubs of America) and/or FBLA (Future Business Leaders of America).
DECA prepares emerging leaders and entrepreneurs in marketing, finance, hospitality and management in high schools and colleges around the globe and FBLA inspires and prepares students to become community-minded business leaders in a global society through relevant career preparation and leadership experiences.
Program Advisory Committee
A CTE Program Advisory Committee is a group of individuals whose experience and abilities represent a cross section of a particular occupational area. The primary purpose of the CTE Program Advisory Committee is to assist educators in establishing, operating, and evaluating the CTE program – which serves the needs of the students, the community, and the business/industry partners – and to provide expertise and insight about current/future industry and technological changes.
Each CTE Program reflects on their strengths and sets goals to address challenges. A Program of Work is then created that guides the actions and discussions of the Advisory Committee. The PRHS Business and Marketing Program of Work can be accessed via the following link:
Business & Marketing Program of Work
Advisory Committee meetings are scheduled to occur semi-annually and discussions are captured in meeting minutes, as linked below:
Business and Marketing Pathway Agenda & Notes
If you are interested in serving on the Business and Marketing Advisory Committee, please complete the Contact Us form.
Program Approval
Each CTE program must undergo a regular approval process in which local employment demand, occupational information and work-based learning opportunities are combined with pathway determination, course sequencing, programs of study and assurances. To view the program approval for the Business & Marketing program at Palmer Ridge High School, please visit the link below.
Program Performance
Performance metrics are gathered on each CTE program in the areas of graduation rates, academic achievements, post-program placement, non-traditional concentration and participation in work-based learning opportunities. To view the performance metrics for the Business & Marketing program at Palmer Ridge High School, please visit the link below.
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Programs of Study
A CTE program of study is a comprehensive, structured approach for delivering academic and career and technical education to prepare students for postsecondary education and career success. It consists of a coherent sequence of academic and career and technical courses offering students the opportunity to earn an industry-recognized credential or certificate at the secondary or postsecondary level, or an associate or baccalaureate degree related to the focus of the program of study. To view the programs of study for the Business & Marketing program at Palmer Ridge High School, please visit the links below.
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